5 reasons why clarity in communication is more important than ever

1. People are throwing new around phrases

Everyone has heard the phrase social distancing by now. Great. But without jumping on to Google, tell me what social distancing means.

“Lazy language makes it easier for us to have foolish thoughts…” — George Orwell

Crisis situations require immediate responses and unambiguous messaging, so do we really have time for everyone to ‘agree’ on a definition of social distancing?

More clear: Stay at home. Get groceries once per week. Less clear: Practice social distancing.

2. Video calls have their limits

A lot of people are working from home for the foreseeable future. Dialling in to a large video conference for a team catch up is a great way to stay connected, right?

3. Written communication has limits too

Online written communication, like email and internet/intranet pages, can be great too. You can send it to everyone with one click and you have a copy of exactly what you said.

4. People are anxious

You don’t have to look hard to find commentary or blog posts about how stressful dealing with the impact of this pandemic is. That stress can quickly lead to anxiety, catastrophisation and mass hysteria if it’s managed poorly.

5. There are lives at stake

The last thing I want to do is add to the hysteria and anxiety I just mentioned. Unfortunately, we can’t ignore the fact that COVID-19 has already caused fatalities. It may be a low percentage of cases but it’s already in the tens of thousands globally.



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Malcolm Davies

Malcolm Davies

Communications specialist, content producer, and problem solver at “large corporate entity” (TM).